Coaching is a new profession.

Coaching is becoming popular for several reasons:

1. Many people are ready to do something special and meaningful for the rest of their lives. Problem is, many can't see it, or if they can, they can't see a way to reorient their life around it. A coach can help them do both.

2. People are realizing how simple it can be to accomplish something that several years ago might have felt out of reach or like a pipedream. A coach is not a miracle worker (well, they are, sometimes) but a coach does have a large tool kit to help the Big Idea become a Reality. Fortunately, people now have time and resources to invest in themselves in this kind of growth.

3. Spirituality. If you've tracked the phenomenal success of James Redfield's Celestine Prophecy on the NY Times best-seller list during 1994, you get a sense of just how many people are willing to look at, and consider, the notion of spirituality. Wow! Many coaches are spiritually based -- even the ones who coach IBM and AT&T. America is getting spiritual quickly. (Our working definition of spirituality? How connected you are with yourself and others.") The coach helps the clients to tune in better to themselves and others.

Who hires a coach and why?

People hire a coach because they want:

Closer relationships.
Personal growth.
A deeper feeling of meaning in life.

Help people set better goals and then reach those goals.
Ask their clients to do more than they would have done on their own.
Focus their clients better to more quickly produce results.
Provide the tools, support and structure to accomplish more.

What you Get

A personal coach does just what an athletic coach or music teacher does, only in a more complete and bigger way. A coach challenges you and takes the time to find out what winning in life means to you. A coach is your partner in living the life you know you can accomplish, personally and professionally. A coach is someone to hold you accountable for your life, to make sure you really do live up to your potential.

Most people believe that "hard work and doing it on your own" are the keys to finding the life, success, money, or happiness that they seek. They believe that a price must be paid to attain what they want, and often that price is poor health, not having enough time to enjoy life, strained family relationships or lessened productivity. The saddest part is that, even though this effort may result in more of something, it is often not the something you had in mind, and you are back where you started, or worse, further from your real intentions.